Want to know exactly what your ideal buyers are thinking? Understand their buyer persona! In this episode, Doug C. Brown sits down with Jim Kraus, President of the Buyer Persona Institute, to discuss a revolutionary approach to understanding your buyers. Discover the five key things you need to know about any buying decision. Learn how to create a buyer persona that goes beyond demographics to reveal the mindset and behaviors of your ideal customers, enabling you to tailor your marketing and sales strategies for maximum impact. Join us for an insightful conversation that will transform how you approach customer engagement and boost your sales.

In this episode, you will learn:

• The five key factors that drive buyer decisions and how to apply them.
• How to create buyer personas that improve your marketing and sales success.
• Ways to tailor your messaging to better connect with your ideal customers.