The Good Leadership Podcast 15 Minutes to Better Thinking: Practical Insights from Robert Chialdini’s "Influence" with Charles Good | The Good Leadership Podcast #210
Today, we unpack the book "Influence" by Robert Cialdini.
In this book profile, we explore Cialdini's groundbreaking research on the psychology of persuasion, revealing the hidden triggers that shape our decisions every day.
Charles breaks down the six universal principles of influence that marketers, salespeople, and others use to get us to say "yes" - often without us even realizing we're being manipulated.
Key topics include:
The Reciprocity Principle: Why free samples aren't really free
Commitment & Consistency: How small yeses lead to big commitments
Social Proof: Why we follow the crowd even when they're wrong
Liking: How similarity, compliments, and attractiveness sway our decisions
Authority: Why we obey people in uniforms without question
Scarcity: How "limited time" and "almost gone" trigger buying urgency
Learn from Charles's breakdown how to recognize these persuasion tactics in action and develop effective countermeasures to make more conscious choices.
Discover practical strategies to protect yourself from unwanted influence while using these principles ethically in your own leadership and communication.
Influence Book: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X
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Website and live online programs: http://ims-online.com
Blog: https://blog.ims-online.com/
Podcast: https://ims-online.com/podcasts/
LinkedIn: https://www.linkedin.com/in/charlesgood/
Twitter: https://twitter.com/charlesgood99
Chapters:
(00:00) Introduction
(01:15) Reciprocity
(04:00) Commitment & Consistency
(06:00) Social Proof
(08:00) Liking
(10:45) Authority
(13:15) Scarcity
(16:00) Conclusion