The trend of dry January and the rise of non-alcoholic beverages

The podcast discusses how dry January has become increasingly popular over the years, leading to a noticeable drop in alcohol consumption during the month. However, there is now a wider range of non-alcoholic beverages available in the market, allowing people to still enjoy drinks without alcohol. The younger generation is drinking more mindfully, considering factors like calories and wellness, and they are more open to trying mocktails and non-alcoholic options. Restaurants and bars have also started including mocktails and non-alcoholic options on their menus to cater to this growing trend.