Anecdotally Speaking
231 – A Parade to Billions: Bob Iger
Dec 9, 2024
Discover the art of storytelling as a transformative tool in corporate leadership. Bob Iger shares a compelling personal anecdote that set the stage for Disney's revival amid financial turmoil. Explore his strategic acquisitions, like Pixar, that turned around Disney's fortunes. The discussion highlights Disney's forgotten animated gems and the company's inspiring comeback. Discover how clarity in narrative can strengthen connections and drive change in any organization.
17:38
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Quick takeaways
- Bob Iger's strategic use of storytelling effectively highlighted critical issues at Disney, fostering deeper discussions on organizational direction.
- Recognizing small indicators, like the absence of new characters, revealed significant underlying problems within Disney's animation division.
Deep dives
The Impact of Small Stories in Business
Using small stories effectively can significantly enhance communication in a business setting. One example highlighted Bob Iger's strategic use of a personal anecdote during his first board meeting as Disney's CEO in 2005, where he pointed out the lack of recent Disney characters in a parade. This observation served to highlight the deficiencies in Disney's animation output and prompted a deeper discussion about the company's direction. By framing serious concerns within a relatable narrative, Iger was able to capture the attention of the board and convey critical insights in a memorable way.
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