The Impact of Small Stories in Business

Using small stories effectively can significantly enhance communication in a business setting. One example highlighted Bob Iger's strategic use of a personal anecdote during his first board meeting as Disney's CEO in 2005, where he pointed out the lack of recent Disney characters in a parade. This observation served to highlight the deficiencies in Disney's animation output and prompted a deeper discussion about the company's direction. By framing serious concerns within a relatable narrative, Iger was able to capture the attention of the board and convey critical insights in a memorable way.