2min chapter

Anecdotally Speaking cover image

231 – A Parade to Billions: Bob Iger

Anecdotally Speaking

CHAPTER

Revitalizing Disney: Strategic Acquisitions and Financial Turnaround

This chapter explores the substantial challenges and financial losses faced by Disney Animation, including a $400 million deficit amid over a billion in production costs. It also highlights Bob Iger's strategic decisions, particularly the acquisition of Pixar, that helped revitalize Disney's brand and stock performance.

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