How to Use TikTok to Build Your B2B Personal Brand with Steve Shillingford

“Pick up the phone and just shoot your first video,” says Steve Shillingford, Video and Content Creator from the UK. In today’s episode, Steve shares tips for how to get started with using TikTok to build your personal brand.

TikTok is not just a platform for kids. When used correctly, TikTok can be a valuable tool for anyone wishing to grow their personal brand and market their business. TikTok allows creators to be more expressive of their personalities without the stress of having to be professional and perfect in the way they are on LinkedIn and Instagram. The best way to get started on TikTok is to create short 15-second videos, be consistent about posting daily, be yourself, and engage with other creators.

Tune into this week’s episode about how to start building your brand and showing off your true self on TikTok. 

Quotes

• “It’s best to keep the video short and sweet, so keep it beneath 15 seconds. First, you lead with a decent hook and then you just keep it to one to two sentences but keep it really, really moving along. And then just keep the video short. Once you start doing that, you’ve just gotta show up consistently.” (00:00-00:17)

• “Pick up the phone and just shoot your first video, even if it’s a reaction video, even if it’s a list. Just scroll down with trending music. If you’re nervous, you don’t need to be. Just go on there and get started with the first video.” (6:26-6:44)

• “Probably the best thing to do is get on the platform first of all and just look. Just spend 10 hours on there. Just look and then shoot your video. If you can shoot one video, great. But you’re gonna have to try and keep up with your demand.” (11:49-12:06) 

• “Community building is probably stronger than the community on LinkedIn. I’ve found once you’ve hit a niche and you’ve got core followers, people on TikTok are really loyal. They will defend you from the trolls. Once you’ve given that value and they believe in you and that’s why it’s so important to be yourself. Just take the mask off and just be and the community will follow. Engage with the community just like on LinkedIn and success will follow.” (12:25-13:03) 

• “Just don’t overthink it. That’s the most important thing. Just don’t overthink it. No one’s there to judge. No one really cares.” (23:30-23:37)

• “Become the change you want to see in the world. Whatever you want to see. You want to see the world in a better way. It starts with you becoming that person. It starts with you becoming better. Make the difference within yourself and then share that with the world.” (34:13-34:34)

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

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