Alloy Personal Training Business Inside FranChoice: Lessons Learned with Jared Breen
In this episode, Rick Mayo welcomes back Jared Breen, VP of Real Estate and Studio Development, to discuss Jared's recent experience at a FranChoice conference. Although Jared’s role is heavily operational, he was sent to pitch Alloy to franchise consultants--a job typically reserved for sales leaders.
Jared not only held his own but stood out by presenting without notes, showcasing his deep understanding of the Alloy brand and process. This impressed consultants and positioned Alloy as a franchise built on operational integrity, not just flashy sales techniques.
Alloy uses EOS to keep the entire team aligned and informed. Jared also reflects on how Alloy’s core values and focus on helping franchisees win are what truly drive growth. Rick and Jared both emphasize that putting franchisee success first naturally fuels the business, eliminating the need for gimmicky sales strategies.
The episode wraps with a recognition of Jared’s performance and a shared excitement about maintaining this values-driven approach as Alloy continues to expand.
Key Takeaways
Intro (00:00)
Alloy’s growing brand recognition at the conference (04:31)
Jared’s success pitching without notes (09:15)
How EOS gives every team member full visibility (11:02)
Core values and "helping people win" as drivers (13:50)
Jared’s reflections after returning from the event (15:43)
Staying focused on franchisee success over gimmicks (17:57)
Cautionary tales of sales-first franchise brands (21:54)
Alloy’s slow, sustainable franchise growth strategy (23:05)
Additional Resources:
- Learn About The Alloy Franchise Opportunity
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