EPISODE SUMMARY

In this episode of SaaS-Story in the Making, host Matt Wolach sits with Radd Co-Founder and CMO Natalie Staub as they talk about the rise of e-commerce and how influencer marketing is crucial for businesses. Being a digital marketing and social media senior lecturer at Middlesex University, Staub knows her way in marketing trends and how companies can grow through powerful strategies that can help them keep up with the demands of the industry.

PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode: Episode No. 197, “Why Influencer Marketing is a Powerful Marketing Strategy”

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Natalie Staub, Co-Founder, and CMO of Radd

TOP TIPS FROM THIS EPISODE

Maximize Influencers’ Social Power
Identify How Influencers Can Help You Grow
Influencers Allow Brands to Target a Wider Audience
Brands Can Borrow and Re-communicate their Values through Influencers
Helps With The Formation of a Brand Community
Find the Right Influencers for You
Lay Out Your Values Clear
Identify your Target audience

EPISODE HIGHLIGHTS

The Pandemic Accelerated eCommerce
What Brands Miss Out On

TOP QUOTES

Natalie Staub

[06:40] “If you work in the era of influencer marketing, you know that even before social media, we all turn to some form of an opinion leader– opinion format to help us formulate decision making.”.

[09:36] “The influencer needs to be inspiring because we all want to grow. We don't want to be who we are today– we want to be who we can be tomorrow and the hereafter. And so we look to find an influencer that allows us growth in one way.”

[11:14] “Customers are not looking just to buy products and services. Customers want magic, they want a story, and your brand be better telling stories that are consistent with its values.”

[20:31] ”Balance comes with creating very clear priorities. No, black and white, what's important for me, and what is not.”

Matt Wolach

[08:47] “It creates kind of a buzz, and it starts to create a groundswell, something viral.”

[10:37] “When you're building your brand, make sure that you relate to your customers.”

LEARN MORE

To learn more about Natalie Staub and Radd, visit https://raddcontent.com/.

You can also find Natalie Staub on LinkedIn at: https://www.linkedin.com/in/nataliestaub/.

For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

Get even more tips by following Matt elsewhere:

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