FranklinCovey On Leadership with Scott Miller

Seth Godin: This Is Strategy

Oct 22, 2024

Joining the conversation is Seth Godin, bestselling author and business strategist renowned for his insights on marketing and leadership. He emphasizes that shortcuts aren't effective, advocating for clear, strategic thinking and audience focus. Seth discusses the Agility Advantage, outlining how leaders should adapt strategies in changing industries to maintain momentum. He also shares valuable lessons from his daily blogging practice, underscoring the significance of consistent creativity and the importance of prioritizing meaningful content over metrics.

37:51

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Episode guests

Seth Godin

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Episode notes

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Quick takeaways

Strategic thinking involves a long-term vision and understanding the journey, rather than merely focusing on immediate results.

Generosity and empathy are essential leadership qualities that foster deep connections and empower team members to contribute effectively.

Deep dives

Understanding Strategy

Strategy is presented as a fundamental philosophy of becoming rather than a strict roadmap or promise. It emphasizes the importance of recognizing the right direction, as speed without purpose may lead to failure. This notion shifts away from the traditional idea of tactical thinking, which often prioritizes immediate results over long-term vision. The discussion encourages a deeper contemplation of what strategic thinking truly entails, asserting that it is not only about planning but also about understanding the journey toward a desired outcome.

Intro

2min

Navigating Strategy and Leadership

22min

The Power of Conversation in Learning

1min

Lessons from Email Marketing and Organizational Clarity

4min

Rethinking AI: Strategy and Human-Centric Approaches

3min

The Power of Daily Blogging

6min

Shortcuts aren’t. That is one of many insightful takeaways offered up by bestselling author, speaker, and business strategist Seth Godin in his return visit to On Leadership. Seth shares his thoughts on what it means to be a "strategic thinker" and the principles of good strategy, including the importance of focusing on the right audience, being clear about the change you want to create, and having a sense of how different actions will play out over time.

The Agility Advantage: 5 Steps to Respond to Change and Achieve Consistent Business Results—When your industry changes, your strategy needs to change too. The question is, how do leaders make the right adjustments without losing momentum or focus? The answer is agility.

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