Make Money Through B2B Marketing | Joe Mindak

Joe Mindak is a serial entrepreneur and the co-founder of Noladex, a community-driven B2B marketing tech platform designed to turn networking and referrals into real, trackable income. With a background spanning marketing, media, and craft beer, Joe has built and sold businesses across multiple industries—and knows firsthand how relationships and word of mouth drive sustainable growth. His latest venture is all about helping people and communities get paid for the value they already create through their networks.

On this episode we talk about:

– Joe’s first dollar as a paperboy and how early hustles shaped his entrepreneurial mindset

– The origin story of Nolodex and how Joe turned casual referrals into $85,000 in side income—then built a platform to help others do the same

– How Nolodex enables networking groups, alumni associations, and communities to track, manage, and monetize B2B referrals

– Why high-ticket affiliate marketing and referral deals can be a game-changer for anyone with a strong network

– The importance of double opt-in introductions and the rules of effective networking

– The difference between being a visionary and an operator—and why Joe always partners with strong operators to scale his ideas

– Lessons from building and selling businesses in wildly different industries, from local magazines to craft beer to SaaS

– Why entrepreneurship is best learned in the trenches, and the value of apprenticeships over traditional education

– How to leverage existing relationships to create new income streams, especially in today’s economic climate

Top 3 Takeaways

1. Monetize What You Already Do: If you’re already making introductions and referrals, you can turn that value into real income with the right system.

2. Network Smarter, Not Harder: Focus on high-value B2B referrals, track your deals, and use double opt-in intros to ensure everyone wins.

3. Bring in the Right People: You don’t need to be good at everything—partner with operators and experts so you can focus on your strengths.

Notable Quotes

– “I made $85,000 in referral fees in 40 hours of work—just by connecting people I already knew.”

– “If you’re a good referral giver, why not get paid for the value you create?”

– “Every conversation is an opportunity—someone always needs something. Just ask.”

Connect with Joe Mindak:

– Platform: https://www.nolodex.com/

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