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Elevate Medical Affairs Podcast Channel
Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering
Mar 5, 2024
Join Matt Lewis, a generative AI expert, as he explores the transformative impact of AI on medical communications. He dives deep into prompt engineering, emphasizing its critical role in shaping AI outputs. The conversation unpacks challenges like bias, misinformation, and ethical concerns, urging interdisciplinary collaboration for better results. Matt also discusses the creative applications of AI, and the importance of training teams to recognize and mitigate hallucinations in generative AI, ensuring trustworthy and effective communication in healthcare.
29:11
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Quick takeaways
- Effective prompt engineering is essential for maximizing the utility of generative AI in medical communications through tailored instructions.
- Managing expectations about AI capabilities and understanding models' limitations are crucial to prevent misinformation and enhance content accuracy.
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Understanding Prompt Engineering
Prompt engineering is a critical aspect of utilizing generative AI effectively. It involves crafting specific questions and instructions that serve as the foundation for generating content from AI models. This process does not demand coding expertise, but rather requires a clear understanding of the information desired and the context in which it is to be applied. Different types of prompts, such as direct, role, and chain of thought prompting, guide the AI to produce desired outputs by tailoring the interaction to fit various communication needs.
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