Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

Join Matt Lewis, a generative AI expert, as he explores the transformative impact of AI on medical communications. He dives deep into prompt engineering, emphasizing its critical role in shaping AI outputs. The conversation unpacks challenges like bias, misinformation, and ethical concerns, urging interdisciplinary collaboration for better results. Matt also discusses the creative applications of AI, and the importance of training teams to recognize and mitigate hallucinations in generative AI, ensuring trustworthy and effective communication in healthcare.