Many people measure success according to vanity metrics.
How many followers you have rather than how much engagement you get; how much your turnover is rather than how much net profit you make; how many members you have rather than their average lifetime spend.
But is success as a membership site owner all about how many members you have?
Or is it about the money you make? Or the lifestyle your membership affords you?
I give my take in this week's episode of The Membership Guys Podcast...
Episode Summary:
- Are your goals ambitious enough? And if they're not, does that make you a bad entrepreneur?
- Why member numbers are meaningless when it comes to assessing the success of your membership
- Would you trade in a measure of personal happiness for a measure of increased profit?
- How small membership sites can actually be more attractive
Membership Geeks Podcast with Mike Morrison