This is no BS gaming podcast 2.5 gamers session #23. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/7LIHLx4fWeU

What should we look at?

UA

Channel performance

Campaign structure / campaign type (AAA vs regular)
Targeting options (interests, broad vs LAL)
Optimisation structure (Purchase or VO? - mostly VO only)
GEOs
Creatives
Age segments
Android Device performance (exclusion list)

Creative history

What really worked and what really didnt? And WHY?
Types of creatives
Creative team and their process

Daily spend vs daily revenue

Paid vs organic

Data health check

Admon

Do a sanity check
Fill
eCPM
Revenue
Network SoR v SoV
Waterfall

GD?

The Team
The Production
The Game

Please share feedback and comments - matej@lancaric.me / lancaric.me

two & a half gamers session #23 - How to do a proper game performance audit? UA, Admon & GD