I always say, the best business ideas come from looking outside your own industry. Today’s case study affirms just that. In 3 short years, this CEO has 3Xed her revenue without increasing her marketing spend AT ALL. In fact, she’s spending a fraction of what her competitors’ are, with greater success.

The client acquisition engine that grew her business from $1 to $6 million? A robust, mostly automated referral network.

Vanessa Rissetto is the co-founder and CEO of Culina Health, a revolutionary clinical nutrition care company, giving best-in-class virtual nutrition care covered by insurance. Instead of selling their services directly to the patient, they’ve structured a referral system with doctors and physicians who send their patients directly to them.

This referral program has grown by 9x in the last 3 years, generating 85% of the company’s overall revenue. Here’s the kicker though: there are no financial incentives involved for the referral partners.

So what motivates the referral partners to keep sending new clients their way? Keep listening to find out.

View the transcript for this episode at: https://otter.ai/u/y9T7HJatL2JnUoAPmuukHXjDPPE?utm_source=copy_url

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Connect with Vanessa:

• https://culinahealth.com/
• Vanessa's IG: https://www.instagram.com/vanessarissettord
• Culina's IG: https://www.instagram.com/culinahealth
• Vanessa's LinkedIn: https://www.linkedin.com/in/vanessarissettoms/
• Culina Health's LinkedIn: https://www.linkedin.com/company/culinahealth
• Vanessa's Twitter: https://x.com/vmrissetto
• Culina's Twitter: https://x.com/culinahealth

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