How I Made it in Marketing Analytics: Driving business value matters more than perfect models (episode #133)
Want to move up in your organization? Here’s the best advice I’ve gotten in my career – ‘train others to replace you.’
Hey, it’s a bit scary. If others can replace you, it’s easy to fire you, right? However, if you’re truly providing value, once others can do your current tasks, it also makes it possible for you to move up to the next level in your organization.
Now here’s another version of that same wisdom – ‘automate your job.’
That’s a lesson from my most recent guest. To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Prateek Shrivastava, advanced analytics manager, Cummins [https://www.cummins.com/].
Cummins is a public company traded on the New York Stock Exchange. It reported $34.1 billion in revenue for 2024.
Shrivastava leads a worldwide team of five data scientists, and his team estimated they generate $50 million in annual savings with their models.
Lessons from the things he made
- Embrace failure
- Pivoting is a superpower
- Driving business value matters more than perfect models
- Helping others creates genuine connections
- Automate your job
- Be your own brand
Discussed in this episode
Customer-First Offer session of MEC:200 Design Your Offer [https://marketingsherpa.com/article/interview/DTC] – April 10th at 1 pm EDT
Social Media Marketing: Educate your executives (podcast episode #123) [https://marketingsherpa.com/article/interview/social]
Value Proposition Power: 3 ways to intensify the force of your value proposition [https://meclabs.com/course/sessions/value-proposition-power/]
Get more episodes
Subscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.
For more insights, check out...
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.
Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application