Tool creates cool digital experiences for big companies all over the world (including UX work for online giants like Google and Facebook), and when they created a virtual reality experience of South Park - they couldn't have imagined how fast it would catch on.    After tremendous coverage on sites like TechCrunch and WIRED (and many lessons learned), Matt speaks to us about how to create a unique virtual reality experience that people will enjoy as not just novel, but fun and worth revisiting again and again.

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