Join Roland Ligtenberg, co-founder of Housecall Pro, as he engages with Melissa Ortiz, the co-owner of The Little Guy’s Heating and Air Conditioning, on the latest episode of the Superpro Podcast. Melissa shares the inspiring story of how her husband's passion for HVAC sparked the creation and growth of their family-owned business. She opens up about the hurdles they've navigated, emphasizing the significance of effective branding, adapting to seasonal business fluctuations, and the art of recruiting skilled technicians. Additionally, Melissa highlights the crucial role of ongoing learning and training within the HVAC sector, which has been instrumental for their team of five in delivering exceptional service. Discover how software solutions and a commitment to continuous training have been central to their success, enabling them to make a lasting impact in their community over the past 25 years.