#38: Platform Strategy at Slack: Reducing friction, modularity, and low-code with Frank Harris
Dec 13, 2023
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Frank Harris, VP of Platform Product at Slack, discusses the complexity of formulating a platform strategy. He explains the value of integrations in driving growth and the need for a clear go-to-market vision. The team at Slack also talks about reducing friction and improving modularity in their platform. They discuss feedback loops, collaboration, and the importance of a product-led and sales-led approach in technical product strategy.
Enabling 3rd party developers to solve valuable use cases increases core product metrics at Slack
Collaboration between the platform team and other teams is essential to align with company goals
Deep dives
Platform Strategy and Goals
The podcast episode discusses the platform strategy of Slack and its goal of growing platform usage by 10x. The platform team focuses on reducing the burden of creating integrations, making every line of code more valuable, and empowering non-technical users to build robust integrations. They prioritize close collaboration with the sales team to align on target customers and integrations, creating a seamless experience for both developers and non-technical users.
The Journey and Evolution of the Platform Strategy
The podcast episode explores the journey and evolution of Slack's platform strategy. The team had already been working on the platform for some time before the interviewee joined, and had focused on improving the platform's infrastructure and modularizing the code. They then embarked on an effort to grow usage by 10x, asking critical questions and rethinking the platform's approach. This led to the creation of the next generation platform, which aligned with their vision and addressed the largest blockers to growth.
Measuring Success and Proxy Metrics
The podcast episode highlights the importance of measuring success and using proxy metrics in evaluating the platform strategy's effectiveness. Success is measured through various metrics, including the number of apps built, the number of messages driven by integrations, and the diversity of users. Additionally, the team looks at download metrics for SDKs and sandbox environments created as early indicators of success. They also value feedback from customer engagements and webinars as valuable insights.
Collaboration with Other Teams and Aligning with Slack's Vision
The podcast episode emphasizes the collaboration between the platform team and other teams at Slack. The platform strategy aligns with the company's overall vision and goals. Collaboration with feature teams is essential to integrate their functionalities as Lego blocks, enabling users to combine different features in their integrations. The platform team actively works with sales teams to ensure alignment and an effective go-to-market strategy. The aim is to provide a seamless experience across all departments and leverage Slack's existing strengths to drive adoption.
Frequently, strategies are about finding avenues for growth. We often think about that as directly impacting the core company metrics.
But when developing platforms that allow integrations to the core product, the strategy is more complex: we enable entry points that enable 3rd party developers to solve “edge but valuable” use cases adopted by users who *only then* increase the core product metrics.
In this conversation with Frank Harris, VP of Platform Product at Slack, we discussed how they formulated a strategy in this complex landscape and the nuances and challenges of the growth journey.