Importance of Product-led and Sales-led Approaches, Positioning, and Education in Technical Product Strategy

Frequently, strategies are about finding avenues for growth. We often think about that as directly impacting the core company metrics.

But when developing platforms that allow integrations to the core product, the strategy is more complex: we enable entry points that enable 3rd party developers to solve “edge but valuable” use cases adopted by users who *only then* increase the core product metrics.

In this conversation with Frank Harris, VP of Platform Product at Slack, we discussed how they formulated a strategy in this complex landscape and the nuances and challenges of the growth journey.

You can find Frank on Linkedin or X.