The Coaching Equation Turn Expertise into Influence: Writing a Book That Converts With Annalisa Summea
Today is all about books. But we’re not just talking about reading or writing; we’re focusing on the marketing side of things and converting readers into clients. This is a game-changing topic for coaches and entrepreneurs, and we are thrilled to be joined by the seasoned writer, editor, publisher, CEO, and Founder of Date with the Muse, Annalisa Summea. Annalisa is here to show how you can turn your knowledge and experiences into powerful tools for influence and growth, and she begins by explaining how she developed her obsession with storytelling. We discover when she first realized that she also wanted to teach, how she converts her lived experiences into teachable moments, her framework for writing an excellent story, and the role of discipline in producing excellent written works. We also unpack why books are powerful tools for establishing authority and credibility, how anyone can learn to become a great writer even with all the challenges, where AI fits in, and how to defeat imposter syndrome to become a first-time author. To end, Annalisa describes her training program for helping writers become published authors, and we get more helpful advice for becoming a bestselling author with your first attempt.
Key Points From This Episode:
- Annalisa Summea explains where her love for storytelling came from.
- Understanding when she realized that she also wanted to help other people tell their stories.
- Her process of converting her knowledge into teaching moments and materials for others.
- Why she felt obliged to become an entrepreneur and more specifically, a coach and mentor.
- Annalisa shares her best practices and common pitfalls to avoid when writing a book.
- The role of discipline and determination in a book’s success.
- Why books are powerful tools in establishing authority, credibility, and familiarity.
- The challenges of writing a really good book, and how anyone can learn to be a great writer.
- Unpacking the role of AI in modern storytelling.
- How to become a first-time author with tips for overcoming imposter syndrome.
- A detailed look at Annalisa’s writer training program.
- Common publishing misconceptions, and why self-publishing should be carefully considered.
- Final words of wisdom for becoming a published author.
Links Mentioned in Today’s Episode: