From nuclear science to running subscriptions at one of America's fastest-growing smart home companies - Matt Van Swol's journey is anything but boring. In this episode, he breaks down the exact strategies Wyze uses to convert hardware buyers into loyal subscribers (including the app features that drive 75% of subscription sales). Plus, Joe and Richie dig into how these tactics can work for DTC brands. Whether you're struggling with churn or just starting with subscriptions, this episode is packed with actionable insights you can implement today.

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Timestamps

(02:40) Intro & Matt's Wild Journey from Nuclear Science to Ecom
(09:05) The Subscription Problem: Why People Hate Recurring Payments
(09:58) Inside Wyze's Subscription Strategy
(14:15) The App-First Approach: Converting Users to Subscribers
(24:07) TikTok Shop and Subscription Conversions
(26:43) Tackling the Biggest Challenge: Customer Churn
(38:40) Tech Stack Deep Dive
(42:54) The Great Debate: Subscription vs One-Time Purchase
(49:03) Customer Communication Strategies
(53:45) Conclusion and Final Thoughts

Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.

The Boring Way to Build Subscriptions People Actually Keep