Northern Territory Country Hour NT Country Hour
Aug 18, 2025
Dan Richards, the owner of Humpty Doo Barramundi, discusses their exciting venture of exporting barramundi to Japan for the first time. He highlights the importance of maintaining seafood quality during transportation and shares insights about the increasing global demand for Australian seafood. The conversation offers a deep dive into the journey of this family-run business, showcasing their commitment to innovation and expansion into international markets, while emphasizing the unique flavors and high standards of their products.
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Northern Territory Barramundi Goes Global
- Humpty Doo Barramundi has built premium export markets over a decade and now ships weekly to Asia and beyond.
- World Expo Osaka gives a major platform to convert trial into long-term Japanese demand.
Secure The Cold Chain First
- Ensure a reliable cold-chain and trusted import partners when exporting fresh seafood internationally.
- Use processing and cryovac steps and established importers to maintain quality and market access.
Premium Positioning Beats Low Price
- Export buyers target premium attributes like provenance, consistency and sustainability rather than price.
- Dan Richards notes that premium positioning is essential because cheap proteins flood the market.