LEADING BRANDS® — Wavebreak Podcast How To Build A Loveable Brand That Connects With Your Audience with Michael Wieder
Michael Wieder joins the Wavebreak Podcast to share how Lalo is running a distributed company for parents, by parents, while prioritizing ‘doing the right thing’ over all else.
In this episode you’ll learn:
- How Michael approaches product seeding with celebrities and influencers by treating them like family.
- How Lalo tripled the size of their distributed team without hurting their family-first ethos.
- How to think about marketing holistically and better relate to your audience by talking to your customers.
Michael Wieder is Co-Founder, President, and CMO at Lalo, a company making baby and toddler products you’ll be proud to own.
Links Mentioned
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