Acquisitions Anonymous - #1 for business buying, selling and operating

The guys smile big for a dental marketing agency with $1.4M of EBITDA - Acquisitions Anonymous 273

Feb 20, 2024

Bill and Mills discuss a dental marketing agency with a $1.4M EBITDA, focusing on specialized marketing for dental practices. They explore internal, database, and external marketing strategies, highlighting the company's credibility in the dental industry. The episode also covers growth potential, operational insights, and the importance of staying focused on the dental sector for competitive differentiation.

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Introduction

00:00 • 2min

Acquisition Deal with Axial.net

02:14 • 8min

Innovative Marketing Strategies and Direct Mail Resurgence

10:12 • 5min

Analysis of Growth and Potential Buyers in Dental Marketing Industry

15:24 • 5min

Specialized Marketing for Dentists

20:31 • 10min

Exploring Acquisition Opportunities for a Dental Marketing Agency

30:42 • 2min

In this episode of Acquisitions Anonymous, Bill and Mills discuss a specialized marketing company for dental firms with a $1.4 million EBITDA. This business distinguishes itself through a focused marketing system designed for dental practices, offering cost-effective solutions for customer acquisition, retention, and upsell, with a notable track record of success within the dental industry. Their strategy encompasses internal marketing, database marketing via U.S. Postal Service, and external marketing, alongside support services like training and consulting.

Bill underscores the importance of recognizing dental practices as businesses in need of specialized marketing to attract and retain patients. He praises the company's dental industry focus, which grants it credibility and effectiveness over generic marketing agencies. The episode also explores the company's growth potential, operational insights, and the strategic importance of staying focused on the dental sector to build value and competitive differentiation.

Today's deal comes from Axial. Axial is a trusted deal-sourcing platform serving professional acquirers in the American lower middle market.

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