Tripledot Studios' Akin Babayigit On Understanding The Business Behind Great Games
May 9, 2024
auto_awesome
Akin Babayigit, Co-founder and President of Tripledot Studios, shares his insightful journey from Turkey to success in mobile gaming. He discusses how recognizing market gaps can predict a game’s profitability. Akin delves into the importance of data in decision-making, especially about player retention and assessing game potential. He also highlights Turkey's emergence as a mobile gaming hub and the unique challenges and opportunities presented by new performance marketing strategies. Tune in for a blend of passion and metrics in game development!
Akin Babayigit emphasizes the importance of execution and data-driven management over pure creativity in achieving gaming success.
The evolving gaming market in Turkey shows a unique mix of innovation and performance marketing, driven by a young and dynamic workforce.
Deep dives
Akeen Babayit's Unique Journey into Gaming
Akeen Babayit, co-founder of Triple Dot Studios, shares his unconventional path into the gaming industry. Originally from Turkey, he moved to the U.S. as an exchange student and initially pursued a career in management consulting, which he found unsatisfying. His transition into technology and gaming was driven by a fascination with the unique combination of creativity and analytics in the gaming space. Akeen acknowledges that he does not fit the typical gamer mold, but identifies as a hardcore gamer through his enjoyment of casual games, which ultimately ignited his passion for the industry.
Innovative Business Approach of Triple Dot Studios
Triple Dot Studios was founded on the realization that successful gaming companies often focus more on execution and data-driven product management than on purely creative endeavors. The company's approach to launching their first game, a solitaire app, defied expectations amidst a crowded market, highlighting their belief in effective execution over novelty. Akeen emphasizes their commitment to being profitable from day one, stating that their rapid scaling was achieved through meticulous market research and operational excellence. This pragmatic business strategy has driven Triple Dot's growth, allowing them to become one of the fastest-growing companies in Europe.
Defining Commercial Success in the Gaming Industry
Commercial success in gaming is multifaceted, and Akeen explains that it varies based on individual perspective and company size. For Triple Dot, success is defined as achieving a minimum of $100,000 in daily net revenue, enabling sustainable user acquisition. Akeen contrasts this with smaller teams, who may consider generating $40 to $50 million in revenue as a significant success, depending on their operational scale and goals. This diversity in defining success shows the evolving landscape of the gaming market, where different metrics and revenue expectations can coexist.
The Growing Landscape of Turkish Gaming
Turkey is emerging as a significant player in the mobile gaming industry, with a young, educated workforce driving innovation and productivity. Akeen highlights how Turkish culture fosters quick iteration and adaptation, which are essential in the fast-paced gaming environment. The unique demographic landscape, combined with a budding entrepreneurial spirit sparked by the success of local companies, such as Peak Games, has made Turkey a gaming hub. Akeen believes that the ability to create compelling games while mastering performance marketing is key to success in this competitive landscape.
Great games start with a great understanding of gaps in the industry and the factors that play a pivotal role in predicting profitability. This week, we welcome a guest with a keen eye for both and a sixth sense for high-potential startups. Akin Babayigit, Co-Founder and President of Tripledot Studios joins our hosts, Peggy Anne Salz and Brian Baglow. The business side of games is baked into Akin's DNA—a talent that helped him build Tripledot from the ground up and go on to effectively scout out and scale lucrative studios like Dream Games and Luna Labs Limited. In this episode, he shares pages from his playbook on recognizing the signs of commercial success in a specific title and tells Peggy and Brian the specific data points that are most crucial to the decision-making process at Tripledot. Tune into the show for his insights into the unique opportunities for app marketers in Turkey and advice to embrace the new science of performance marketing.
**Chapters**
00:00 - Intro
01:55 - Akin's background
07:52 - How Tripledot stands out
14:39 - Signs that a game will be a success
28:01 - Market conditions in Turkey
35:18 - Embrace the new science of performance marketing
42:15 - Favourite games Q&A
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode