Domain Name Wire Podcast Domain reseller platforms – DNW Podcast #556
Oct 13, 2025
Robbie Birkner, CEO North America for OpusDNS, brings 25 years of domain industry expertise to the discussion. He argues for the urgent need for a new reseller platform to address technical limitations existing players face. Birkner unveils OpusDNS's innovative AI concierge designed to ease migration pain for users. He delves into why agencies and domain investors benefit from reseller platforms, highlighting features like volume discounts and API access. With an emphasis on superior support and a human touch, OpusDNS aims to change the game for domain resellers.
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Long Domain Career Path
- Robbie Birkner walked through his 25-year domain industry career from Key-Systems to Hexonet and CentralNIC to founding OpusDNS with Hakan Ali.
- He described building reseller platforms, selling Hexonet, leading CentralNIC's reseller division, then joining OpusDNS to seize new wholesale opportunities.
Technical Debt Is The Opening
- OpusDNS sees legacy technical debt across incumbents as an opening for a modern, API-first reseller platform.
- They plan to push better APIs, documentation, and dashboards to differentiate from established players.
Invest In Migration Support
- Offer strong migration support and automation to lower switching costs when attracting customers from other platforms.
- Build an AI concierge to handle migration tasks and reduce the customer's manual workload.