Revisiting the Best Practices for Business Development Success

I spoke with Alistair Marshall, the Director and Owner of Professional Services Business Development, a consultancy that focuses on strategy, marketing, and business development for law firms worldwide. He is the author of the newly released Grow Your Professional Services Practice – The Practical Guide to Business Development. We discussed best practices for business development success, the most common mistakes lawyers make when approaching business development, how Grow Your Professional Services Practice – The Practical Guide to Business Development differs from similar books on the market, and the top five profit drivers.