Sequence Over Strategy Rethinking Social Media’s Job
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Oct 23, 2025 Discover how to transform your approach to social media by prioritizing genuine connection over mere strategy. Learn why using social platforms primarily as tools for engagement can reduce marketing burnout. Explore the importance of asking the right questions before posting and how reframing your mindset can lead to stronger relationships. Michelle highlights practical examples, like using LinkedIn for meaningful connections, to illuminate social media’s true potential. Shift your perspective for a more fulfilling experience!
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Sequence Beats Strategy
- The order of actions (sequence) matters more than any single marketing strategy.
- Center your decisions on sequence before choosing tactics like social media.
Default Social Media Is Awareness
- Most people default to using social media as an awareness/traffic tool.
- That default ignores earlier sequence questions and leads to wasted effort.
Start By Defining The Job
- Ask which job you want social media to do before creating content.
- Use a jobs-to-be-done lens to define social media's role in your funnel.