The Impossible Network

Matteo Vianello - A Life of Channeling Curiosity and Expressing Creativity to Create a Better World

Jun 6, 2022

Matteo Vianello, a Creative and Design leader from Venice, shares his journey from a childhood steeped in art to a dynamic career in graphic design. He reflects on the influence of his father's expectations and the critical role of curiosity in creativity. Matteo recounts his bold entry into Fabrica and discusses the evolution of creativity in the digital age. He emphasizes the significance of design thinking to tackle global challenges and highlights the changing landscape of advertising and the impacts of remote work on collaboration.

01:21:42

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Episode guests

Matteo Vianello

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Episode notes

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Quick takeaways

Matteo Vianello's upbringing in Venice profoundly shaped his artistic worldview, instilling a belief that creativity transcends mere aesthetics.

His educational journey illustrates the synergy between structured academic disciplines and creativity, highlighting how boredom can lead to inspiration.

With a focus on sustainability, Matteo advocates for creativity's role in solving societal issues, particularly through his agency's innovative collaborations.

Deep dives

Influence of Early Experiences on Creativity

Early childhood experiences significantly shape creativity and perspective. Growing up in Venice, Matteo Vianello was surrounded by art and culture, influencing his views on creativity and self-expression. His father's comments about art versus mere squares sparked an inquiry into deeper meanings, instilling a notion that creativity involves more than surface appearances. Matteo learned the importance of not being superficial, a lesson that continues to resonate in his personal and professional life.

Intro

2min

Creative Roots: From Venice to Design

20min

The Creative Evolution: From Fabrica to Digital Innovation

31min

Evolving Creativity in Advertising through Cultural Insights

2min

Commoditization and Branding in the Electric Vehicle Era

2min

Evolving Strategies in Technology Development

3min

The Evolving Dynamics of Workspace: Balancing Virtual and In-Person Collaboration

3min

Navigating Technology and Legacy

18min

Born and raised in Venice Italy, Matteo Vianello is a Creative and Design leader who has led an extraordinary and varied life channeling his curiosity and expressing his rich creative talent in building brands, launching products, and designing high-performing teams, from design companies to global ads agencies to silicon valley start-ups.

Key discussion points:

Matteo discusses the impact of growing up surrounded by art in Venice
The expectations his parents placed on him to be happy
His Father’s impact on his worldview and his creative identity
Matteo discusses curiosity and the generative nature of creativity
We discuss his traditional early education and his Math focused secondary education
How he entered graphic design via a connection with David Carson
Matteo discusses his growing interest in graphic design
Hustling his way into Fabrica Benettons in-house design agency
The serendipitous experiences resulting from opening all doors
Matteo discusses Benetton's creative output under Olivero Toscani
The changing nature of creativity
The strategic competency of design
The curse of competency
The synergistic impact on inhouse creative departments
The need for more design thinking to solve world-scale challenges
The evolution of agencies and agility
His new agency Squero
His answers to the quick-fire questions