

Matteo Vianello - A Life of Channeling Curiosity and Expressing Creativity to Create a Better World
Jun 6, 2022
Matteo Vianello, a Creative and Design leader from Venice, shares his journey from a childhood steeped in art to a dynamic career in graphic design. He reflects on the influence of his father's expectations and the critical role of curiosity in creativity. Matteo recounts his bold entry into Fabrica and discusses the evolution of creativity in the digital age. He emphasizes the significance of design thinking to tackle global challenges and highlights the changing landscape of advertising and the impacts of remote work on collaboration.
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Early Art Lesson
- At age seven, Matteo Vianello thought he could easily replicate a Mondrian painting.
- His father corrected him, emphasizing the depth and artistry beyond mere squares.
Venice Upbringing
- Matteo Vianello grew up in Venice with his grandmother in a small apartment.
- Venice offered him freedom and a unique upbringing, shaping his creative journey.
Boredom and Creativity
- While Venice is rich with art, growing up there could also be boring due to its slower pace.
- This boredom fostered curiosity, a key ingredient for creativity.