Born and raised in Venice Italy, Matteo Vianello is a Creative and Design leader who has led an extraordinary and varied life channeling his curiosity and expressing his rich creative talent in building brands, launching products, and designing high-performing teams, from design companies to global ads agencies to silicon valley start-ups.

Key discussion points:

Matteo discusses the impact of growing up surrounded by art in Venice
The expectations his parents placed on him to be happy
His Father’s impact on his worldview and his creative identity
Matteo discusses curiosity and the generative nature of creativity
We discuss his traditional early education and his Math focused secondary education
How he entered graphic design via a connection with David Carson
Matteo discusses his growing interest in graphic design
Hustling his way into Fabrica Benettons in-house design agency
The serendipitous experiences resulting from opening all doors
Matteo discusses Benetton's creative output under Olivero Toscani
The changing nature of creativity
The strategic competency of design
The curse of competency
The synergistic impact on inhouse creative departments
The need for more design thinking to solve world-scale challenges
The evolution of agencies and agility
His new agency Squero
His answers to the quick-fire questions