Social Media Marketing Talk Show
LinkedIn Updates: Video, Ads, Analytics, and More
Oct 28, 2024
Discover the latest LinkedIn updates, including the exciting introduction of a new AI resource hub for marketers. Dive into trends in recruiting and new tools designed to amplify engagement through video and advertising features. Learn about the innovative 30-second videos for event promotions and newly expanded advertising options. Plus, get insights into changes in profile tabs and how these updates enhance community interactions. Stay ahead in the ever-evolving landscape of professional networking!
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Quick takeaways
- LinkedIn's removal of ineffective AI-generated prompts highlights the platform's commitment to enhancing user experience and engagement.
- The introduction of new advertising formats, including video and document ads, allows marketers to create more dynamic and targeted ad experiences.
Deep dives
LinkedIn's AI Tools Update
LinkedIn is removing certain AI-generated prompts that were previously provided to premium members, as these were deemed ineffective and intrusive. Users found the prompts to be generic and unrelated to their posts, leading to a decision to eliminate this feature altogether. This change reflects a broader trend where companies reassess their use of AI, trying to balance utility with user experience. It is interesting to note how other platforms, like Facebook, are also contemplating the role of AI in enhancing user interactions without overwhelming them.
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