The Secret to Creating Viral Content for Your Service Business w/ Brendan Kane

Have you ever scrolled through another business’ Facebook feed or watched a YouTube video? Some content just seems to have that certain something that makes it go viral. But what is that certain something? How can you make your content catch on like wildfire? As it turns out, there's a science to going viral, and Brendan Kane is an expert in reverse engineering virality.

 

Kane has worked with some of the most prominent brands and celebrities in the world to help them generate massive social followings. He developed the first-ever influencer campaign on YouTube back in 2007 and has overseen $300 million in marketing spend for major corporations like MTV, Viacom, Vice Magazine, Paramount Pictures, and IKEA. In total, he's helped generate over $1 billion in revenue.

 

Whether you're a big corporation or a small business just starting out, Kane has the experience and knowledge to help you take your social media presence to the next level. 

 

In this episode of Service Business Mastery, Tersh and Josh sit down with Brendan Kane to discuss:

 

• What platforms you should focus on creating content for as a business owner. According to Brendan, it is best to focus on one platform and master it, rather than try to post content across all platforms without success.

 

• Why getting into the head of your target audience is key to creating content that resonates with them for your service based business.

 

• How people can spot a sales or marketing pitch in an email from a mile away. To be successful, think about how you would write an email to a friend about the same topic.

 

• Brendan Kane also explains how the algorithms that control reach and distribution of content on these platforms are designed to maximize user retention. [Going viral on social media platforms requires creating effective content that engages users.]

 

So if you're looking to make your content go viral, Brendan Kane is definitely someone you want to learn from.

 

Check out these resources we mentioned during the podcast:

• This episode is brought to you by our sponsors Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). UpFrog and Profit Rocket.

• Join the Service Business Mastery Facebook group

 

Meet the Hosts:

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

 

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

 

Meet the Guest:

Brendan Kane, Managing Partner at HookPoint. Connect with him on LinkedIn

 

Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.  

 

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