82% of the buying cycle is spent doing research, but not research that includes talking to salespeople. It’s in front of their computers or phones.
On this episode, I interview Christina Bottis, CMO at Coyote Logistics
What we talked about:
- Career Journey: Mentors who encourage you to leave the comfort zone are everything
- Customer Journey: Creating the buyer journey starts with empathy with the buyer
- Personal Journey: How to love your work travel and keep yourself balanced
Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.