NARPM Radio How to Modernize your PM Firm
Oct 15, 2025
Derrick Karimian, CEO of Krystal Properties, has decades of experience in property management, having grown up in the business. He discusses the crucial need for modernization in property management firms, sharing strategies like implementing ticketing systems and effective CRM workflows. Derrick emphasizes the importance of adapting to technology, building vendor relationships, and fostering a strong company culture through recognition. His top recommendations for success include strong SEO, a primary management platform, and utilizing virtual assistants.
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Rescuing A Struggling Family Firm
- Derrick describes stepping into his family's struggling PM company in 2004 and stabilizing operations.
- He credits teaching staff basic computer skills and rebuilding process over two years.
Early Web Skills Drove Growth
- Derrick recalls updating an outdated website and using his early HTML skills to stand out.
- That online presence fueled growth and improved visibility compared to local competitors.
Website As Foundational Visibility
- Derrick asserts a dynamic website is essential for visibility and growth.
- He frames online presence as foundational to scaling operations and client acquisition.