In this insightful episode, Joran engages with Gilles Bertaux on the Grow Your B2B SaaS Podcast, the co-founder of Livestorm, a platform designed for organizing and hosting engaging webinars. Founded in 2016, Livestorm has successfully gone global, boasting over 5,000 clients worldwide. Gilles shares valuable lessons from Livestorm’s journey, offering a wealth of knowledge for startups looking to expand internationally. The conversation covers essential strategies and insights for businesses considering a global reach and the challenges that come with it.

Key Timestamps

• (0:00) - Introduction and Hiring Strategies

• (1:06) - Episode Overview and Guest Introduction

• (1:39) - Definition of Going Global

• (2:33) - Considerations Before Going Global

• (4:03) - Language Barriers and Localization

• (5:28) - Initial Global Strategy for Livestorm

• (6:25) - Common Pitfalls in International Expansion

• (7:55) - Cultural Specificities in Going Global

• (8:16) - Expansion Strategies for European Companies

• (9:34) - Internal Operations and Hiring for Global Growth

• (10:56) - Balancing Global and Local Focus

• (12:01) - Challenges in Enterprise Sales and Global Focus

• (12:14) - Strategies for Entering New Markets

• (14:33) - Leveraging Data to Identify Market Opportunities

• (16:03) - Hiring Strategies for Global Markets

• (17:03) - Challenges in the US Market

• (17:41) - Best Practices for International Expansion

• (19:31) - Importance of Pricing Models and Currency

• (21:16) - Building a Team for Global Growth

• (23:06) - Challenges and Inequalities in Global Hiring

• (24:33) - Picking Your Battles in Global Expansion

• (25:13) - Focus and Marketing Message

• (26:25) - Steps for Entering a New Region

• (28:42) - Importance of Cultural Understanding

• (30:50) - Future Trends in International Expansion

• (33:13) - Advice for Startups Achieving 10k MRR

• (35:20) - Advice for Startups Growing to 10 Million ARR