The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 449: Notion CEO Ivan Zhao on Winning at Enterprise through Community Building

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Apr 28, 2021
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Ivan Zhao
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INSIGHT

B2C + B2B Growth

  • Notion's growth strategy blends B2B and B2C approaches, similar to Dropbox.
  • Personal use often leads to workplace adoption, driving viral growth.
ANECDOTE

Square's Organic Adoption

  • Square adopted Notion after individual employees started using it.
  • This organic adoption spread to small teams and now includes nearly 1,000 daily users.
ANECDOTE

TikTok Discovery

  • TikTok users organically showcased their Notion workspaces for study notes.
  • This unexpected exposure keeps the Notion brand young and the product relevant.
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