Social Media Marketing Podcast How to Establish Thought Leadership on YouTube
59 snips
Nov 6, 2025 
In this engaging discussion, Amy Landino, a business coach, author, and YouTube creator, shares her journey from casual creator to expert. She explains how long-form video strategically builds authority and stands out from short content. Amy introduces her Four P's framework, focusing on aligning your content with your audience’s needs and using enticing titles. She shares the concept of ‘broccoli in the cake’ for framing valuable content and offers practical tips on crafting thumbnails to boost engagement. A must-listen for aspiring thought leaders!
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Subscriber Growth From Time & Routines
- Amy grew from 80K to 300–400K subscribers after focusing on time management and routines.
- A pivot to those topics produced rapid subscriber growth within months in 2018–2019.
Business Reinvention After Pandemic And Kids
- The pandemic forced Amy to let her team go and reinvent her business model.
- Having children then reshaped her priorities and ultimately saved and refocused her business.
Long-Form Video Builds Lasting Authority
- YouTube long-form video uniquely builds deep, persistent authority compared to short-form platforms.
- Shorts matter but only long-form gives the context required to establish true thought leadership.
