This week on Media Empires, Brian Morrissey, author and podcast at The Rebooting, who was formerly editor-in-chief of Digiday and editor at Adweek, shares insights about the evolving media landscape, shifts in the marketplace, the rise of platforms that enable more independence for creators, the future of ‘micro-media,’ and much more. This conversation took place in 2023, and since recording, Brian's podcast and newsletter The Rebooting launched a private membership tier.

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RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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LINKS:

The Rebooting:

https://www.therebooting.com/

X / TWITTER:

@eriktorenberg (Erik)

@bmorrissey (Brian)

TIMESTAMPS

(00:00) Episode Preview

(01:58) A journey through Brian’s media evolution

(02:47) Building a sustainable media ecosystem

(04:02) The role of advertising and subscriptions

(10:07) Niche audiences

(17:14) The impact of AI on media

(20:51) Investing in media

(25:29) The power of collective writing

(26:52) Exploring high value areas

(27:44) Networking is powerful

(32:13) The role of experts

(34:51) Intersections between tech and media

(41:32) Future of media and tech companies

(45:36) Being a solo entrepreneur isn’t for everyone

(47:24) Potential of VC for creators

(48:19) Realities of running a media business

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