202: Predicting the Impact of Competitive Entrants With Synthetic Controls with Evan Wimpey of Elder Research

Highlights from this week’s conversation include:

• Evan's Background and Journey in Data (0:40)
• Discussion on Synthetic Controls (1:04)
• Evan's Educational Journey and Marine Corps Experience (2:54)
• Joining Elder Research (4:38)
• Synthetic Controls Explained (6:54)
• Measuring Impact with Synthetic Controls (9:05)
• Building the Control Group (12:54)
• Qualitative Context in Data Analysis (14:50)
• Final Steps with Synthetic Controls (16:29)
• Client Analytics Maturity (18:56)
• Outsourcing Decisions in Analytics (21:09)
• Cohesion Between Analytics Teams (24:18)
• Validation of Predictive Models (26:37)
• Confidence in Marketing Predictions (29:01)
• Setting Expectations for Data Science (36:09)
• Evan's Background in Data Comedy (39:44)
• The Journey to Award-Winning Jokes (41:29)
• Creating New Jokes (46:22)
• Get the Joke Book and Final Thoughts in the Episode (48:46)

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