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202: Predicting the Impact of Competitive Entrants With Synthetic Controls with Evan Wimpey of Elder Research

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Understanding Synthetic Controls in Business Competition

This chapter explores the use of synthetic controls to analyze the impact of new competitors on gas stations and similar businesses. It emphasizes the importance of combining quantitative data and qualitative insights to build effective predictive models. The discussion also highlights how businesses can leverage historical data to make informed decisions in competitive markets.

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