The Marketing Misfits Only 1% of Brands Are Ready for AI Search... Are You? | Peter Kostandenou
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Oct 28, 2025 Peter Kostandenou, a tech entrepreneur and founder of Mopro, shares his wild journey from flipping PlayStations to building AI-driven marketing tools. He discusses how his accidental TikTok fame as a sleeping DJ boosted his brand, alongside scaling Hostopia from $3M to $60M. Peter explains why real reviews are vital for local businesses, introduces the concept of Generative Engine Optimization for future SEO, and reveals strategies for managing online reputation. His insights into the evolving landscape of small business marketing and AI readiness are must-hears for entrepreneurs.
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PlayStation 2 Turnaround
- Peter bought tractor-trailer loads of Best Buy returns and initially struggled with worthless inventory like Windows 95 manuals.
- The third load was full of PlayStation 2s that he repaired and flipped for large profits on eBay.
Selling His First Business For $10M
- Peter sold his first big business after persistent offers from a buyer who sent repeated faxes.
- The exit paid roughly $10 million and radically changed his lifestyle and finances.
Costly Tax Lesson After Exit
- After the sale Peter learned he owed about $4.2M in taxes due to poor company structure.
- He attributes the hit to operating as a sole proprietor and calls it a hard lesson in tax planning.
