212 | Demystifying Money & Pricing

Money - it's one of the most charged topics for women entrepreneurs, especially those of us doing spiritual, transformational work. In this candid episode, I'm pulling back the curtain on creating a conscious, empowered relationship with money and pricing in your business. From my personal journey breaking free from childhood money stories to practical strategies for raising your rates with confidence, we explore how to align your pricing with your true value without compromising your values.

Learn why undercharging actually limits your impact, how to implement value-based pricing, and specific steps for having those "scary" money conversations with clients. Plus, discover why your relationship with pricing isn't just about numbers - it's about stepping into your power as a spiritual business owner and creating ripples of possibility for other women.

Whether you're ready to raise your rates or simply want a healthier relationship with money in your business, this episode offers both the inner work and practical strategies to help you create sustainable success on your own terms.

Key topics include:

• Creating an empowered relationship with your business finances
• Moving beyond undercharging and over-delivering
• Implementing value-based pricing strategies
• Having confident money conversations with clients
• Balancing spiritual alignment with financial success

⭐ And, as a special gift, I want to offer you free access to one of my most popular programs, “The IFS Kickstarter Kit.” This will teach you the foundational concepts of the Internal Family Systems (IFS) model—a proven framework that has helped me and countless others navigate challenges, build inner clarity, and create thriving, soul-aligned businesses.

Through this 7-part video series, you’ll gain a deep understanding of how IFS works and how to apply it to your own life and business. These are the same principles I teach in my advanced programs, now made accessible in an introductory format.

To receive your complimentary “IFS Kickstarter Kit,” all you have to do is:

1) Leave a review of this podcast. 

2) Email a screenshot of your review to hello@saraavantstover.com

It’s as simple as that!

In this Episode We Explore:

[5:12] - Unpacking the financial struggles that often keep women entrepreneurs from thriving.

[12:44] - A pivotal moment in my journey: how my childhood shaped my relationship with money.

[19:30] - Discover the surprising connection between self-worth and pricing your services.

[27:15] - The common pitfalls of undercharging and how it impacts your business's sustainability.

[35:00] - Learn a game-changing approach to pricing that could redefine your client relationships.

[42:12] - Unlock the secret to transforming your relationship with money and creating lasting impact.

Resources:

• Applications open! her Self CEO Mastermind 
• In-Person Retreat: Healing from Heartbreak 
• Order Sara’s new book: Handbook for the Heartbroken
• Subscribe to Sara’s Sunday Journal
• Connect with Sara on Instagram

Mentioned in this episode:

her Self CEO Waitlist