The GaryVee Audio Experience

Changes to Your Content Strategy That Could BOOST Your Business's Success in 2023

7 snips
Feb 5, 2023
Discover how flipping the focus from high-quality to high-quantity content can revolutionize your brand's success. Learn why engaging with your audience through more content helps uncover valuable insights. Explore the evolving landscape of content creation and advertising, emphasizing the need for brands to adapt and leverage future innovations like voice technology. This holistic approach to content and audience interaction is key to improving your brand image in an increasingly competitive environment.
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ADVICE

Content Strategy for Nintendo

  • Focus on creating a large volume of content featuring popular IP like Zelda and Mario.
  • Leverage platforms like TikTok, Instagram, and YouTube to build IP and brand presence.
INSIGHT

Measuring Content Success

  • Gary Vaynerchuk prioritizes qualitative measurement of content success, focusing on brand building over immediate sales.
  • He assesses impact by observing real-world interactions and interpreting comments to understand audience sentiment.
ADVICE

Nintendo's Next Move

  • Revitalize nostalgic brands like Kid Icarus and Mega Man alongside Mario and Zelda.
  • Explore multiplayer streaming games and mobile gaming, especially targeting the female demographic.
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