Principle 1: Do Everything for a Reason

In their book, Lead Like a Marine, John Warren and John Thompson highlight the first principle of doing everything for a reason. They emphasize the importance of using common sense and thinking logically in problem-solving. They share the example of their experience in starting Lima One Capital, a specialty mortgage company, where they learned to adhere to this principle. Even when advised to project modest growth, they confidently expressed their ambitious goals to billionaire William Erby. This honest approach impressed him, and he emphasized the importance of aiming higher. This anecdote underscores the value of doing everything for a reason and having a clear plan of action.