Chris Morton On Little Known Strategies To Welcome Success With Strategic Partnership (#248)

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“Lead with empathy.” – Chris Morton

Jeffrey Feldberg and Chris Morton talk about Chris' experience as a serial entrepreneur and strategic partnership. Jeffrey and Chris explore how a strategic partnership can catapult the success of a company when done well.

Chris talks about both what to do and what not to do in a strategic partnership. Jeffrey and Chris dive into the psychology of the pitch when speaking with a large company for a strategic partnership.

Jeffrey and Chris discuss the dark side of pursuing a strategic partnership where IP, ideas, and go-to-market strategies are stolen. Chris explores best practices of what to do and not do to protect your company.

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SELECTED LINKS FOR THIS EPISODE

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Episode 121: Chris Morton On How To Leverage Culture To Create A Competitive Advantage (#121)

Cockroach Startups: What You Need To Know To Succeed And Prosper

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