This is a chat you won't want to miss.  As part of the Scottish FA's digital team, Michael has a huge potential audience. But he brings that knowledge base and skill set to the  Scottish Football Marketing podcast where he and colleague Chris Samson look at all the different things clubs across the country, of all sizes, are doing to increase their fanbase. Scottish football is more than Rangers and Celtic, and their pod should be required listening for anyone involved in nonleague soccer, in any country. Search for the Scottish Football Marketing pod wherever you get your listens. @michaelbochel @chrissamson18