Build In Public Podcast

Top Strategies On Marketing And Launching (feat. Sachit Gupta)

24 snips
Oct 17, 2023
Sachit Gupta, founder of Platforms Media, shares top strategies on marketing and launching a podcast. They discuss the importance of a strong launch, landing top clients, and lessons from running a fellowship program. They also touch on the evolution of Creator MBA, copying ideas, and reverse engineering for effectiveness in helping and giving.
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ADVICE

Launch With Velocity

  • Engineer a launch to create intense early velocity rather than slow steady growth.
  • Use paid ads or your network to drive concentrated downloads and exploit platform algorithms for ranking.
ADVICE

Remove Friction For Supporters

  • Make it ridiculously easy for people to take the action you want them to take.
  • Use email plus pre-populated social links or clear micro-steps to boost participation.
ANECDOTE

Rohit Sharma Email+Click-To-Tweet

  • Sachit used an email blast plus click-to-tweet to crowdsource questions for Rohit Sharma.
  • The tactic flooded mentions and impressed the celebrity with high-quality engagement.
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