Build In Public Podcast

Top Strategies On Marketing And Launching (feat. Sachit Gupta)

Oct 17, 2023

Sachit Gupta, founder of Platforms Media, shares top strategies on marketing and launching a podcast. They discuss the importance of a strong launch, landing top clients, and lessons from running a fellowship program. They also touch on the evolution of Creator MBA, copying ideas, and reverse engineering for effectiveness in helping and giving.

57:36

Creator website

Episode guests

Sachit Gupta

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

When working with sponsors, focus on delivering maximum ROI by understanding their goals and proposing innovative solutions beyond traditional ads.

To connect with influential individuals, build relationships with their advisors for insights, recommendations, and referrals.

Creators should shift focus towards delivering ROI for brands by understanding objectives, metrics, and proposing strategies for measurable results.

Deep dives

Maximizing ROI for Sponsorships

When working with sponsors, the focus should be on delivering maximum ROI for the brand rather than simply optimizing for maximum views. By understanding the brand's goals and aligning incentives, creators can provide value by driving customer acquisition and delivering measurable results. This approach involves discussing the brand's marketing strategy, asking about acquisition costs, and proposing innovative solutions that go beyond traditional ad placements. Additionally, continuous communication with sponsors and gathering feedback after campaigns can help creators improve and build lasting relationships.

Introduction

4min

Strategies for Launching a Podcast Successfully

18min

Evolution of Creator MBA and Plans for Monetization

16min

Copying Ideas and Long-Term Impact

9min

Lessons from Running a Fellowship Program

6min

Marketing, Launching, and Understanding the System

4min

Reverse Engineering for Efficiency and Effectiveness in Helping and Giving

2min

Welcome to another episode of the Build In Public Podcast.

Today's episode features Sachit Gupta - founder of Platforms Media, a company that offers services to help podcasters grow their audiences and monetize their shows

He has worked on campaigns with top podcasters like Andrew Warner (Mixergy), #1 NYT best-selling authors (Tim Ferriss, Seth Godin, Oren Klaff), and international sports stars (Rohit Sharma, Indian Cricket Team) and more

In this interview, Sachit and KP give a masterclass on podcast and marketing, focusing on topics such as:
● Intro (00:00)
● What captured Sachit’s interest into doing podcasting (03:46)
● The great podcast launch playbook (08:41)
● What works best for podcasting (10:15)
● Strategies on marketing and launching (11:02)
● Landing top clients and huge gigs (15:45)
● Conversations with top creators’ teams (19:02)
● Story behind Creator’s MBA and lessons from it (23:15)
● The magic in implementation (27:09)
● Science of content business model (28:57)
● AI in content (30:41)
● Inspirations to draw from (36:40)
● Lessons from On Deck days (48:24)
● Advice for beginner podcasters (58:42)

Build In Public Podcast is an interview show where KP chats with ambitious startup founders, CEOs, and top Internet creators to unpack their stories, insights, and lessons.

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Thanks for listening!

Links:

Sachit on X: https://twitter.com/sachitgupta

Platforms Media: https://www.platformsmedia.com/

Creator’s MBA: https://creatorsmba.com/

KP on X: https://twitter.com/thisiskp_

KP’s podcast link: https://www.buildinpublicpodcast.com/episodes

KP's YouTube Channel: https://www.youtube.com/c/KarthikPuvvadaKP