two & a half gamers New genre leader in cozy games by Jakub Remiar
In this solo episode, Jakub breaks down how Heartopia scaled to hundreds of thousands of daily downloads and over $200k per day using slow-life gameplay, cosmetic-only gacha, and zero fake ads.
We look at the cozy / avatar-life genre, monetization mechanics, gacha cycles, UA creatives, and why this game works despite having almost no traditional gameplay pressure.
What we cover
• Heartopia launch performance
• Cozy and avatar-life genre explained
• Cosmetic-only gacha monetization
• Why collections work without stats
• UA strategy and creative volume
• Sustainability and revenue outlook
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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