Brandon Scholten - Defining and Reaching Your Target Clients

Sep 7, 2022

01:03:00

Season 2, Episode 12 of the Owner Occupied podcast with Peter Lohmann & special guest Brandon Scholten. In this episode we discuss:

(00:00) - Intro

(01:35) - Brandon’s background and career

(04:43) - Can you share why you chose to go the franchise route and it’s advantages or disadvantages?

(09:35) - What did you get out of learning from Justin Roff-Marshomeone looking to get into Property Management?

(9:35) - What did you get out of learning from Justin Roff-Marsh

(15:47) - Best approaches to replacing employees and hiring for Sales when running a small business

(21:05) - What vendors are you getting a ton of value from right now?

(26:21) - StoryBrand & building trust with your clients

(34:32) - Brandon’s marketing tactic built around listings in desired areas of management

(37:08) - Brandon’s previous life as a skateboarder

(39:20) - Appfolio Top Floor Ad read

(40:46) - How is your business structured?

Learn more about Brandon Scholten & how to connect with him here:

Learn more about Peter Lohmann & how to connect with him here:

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