Peter Lohmann's Podcast Brandon Scholten - Defining and Reaching Your Target Clients
Season 2, Episode 12 of the Owner Occupied podcast with Peter Lohmann & special guest Brandon Scholten. In this episode we discuss:
(00:00) - Intro
(01:35) - Brandon’s background and career
(04:43) - Can you share why you chose to go the franchise route and it’s advantages or disadvantages?
(09:35) - What did you get out of learning from Justin Roff-Marshomeone looking to get into Property Management?
(9:35) - What did you get out of learning from Justin Roff-Marsh
(15:47) - Best approaches to replacing employees and hiring for Sales when running a small business
(21:05) - What vendors are you getting a ton of value from right now?
(24:41) - The Found Gen Ad read
(26:21) - StoryBrand & building trust with your clients
(34:32) - Brandon’s marketing tactic built around listings in desired areas of management
(37:08) - Brandon’s previous life as a skateboarder
(39:20) - Appfolio Top Floor Ad read
(40:46) - How is your business structured?
Learn more about Brandon Scholten & how to connect with him here:
Learn more about Peter Lohmann & how to connect with him here:
Mentioned in this episode:
The Machine by Justin Roff-Marsh
Profitable Property Management Podcast episode with Justin Roff-Marsh
300 to 3,000 podcast on the 25k club