Branding Comes First, Says Sharma Brands Owner

To Nik Sharma, companies that pursue short-term profits at the expense of branding face long-term hurdles. They often rely on advertising to gain sales and then struggle when the cost becomes prohibitive.

His agency, Sharma Brands, counsels the opposite: Create a positive name identity first. Affordable acquisition and retention follow.

In this episode, he addresses brand strategies, successful companies, and more.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6tsI

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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